Here we pay homage to the innovators and disrupters whose vision shaped the lifestyle that's now synonymous with San Diego.  Without their vision and grit, an organization like ours wouldn't be possible.  Sustainable businesses and great communities are built on passion and those we honor below, are living proof of just that.  

 
 

Rubio's

When founder Ralph Rubio and a few friends from San Diego State University were on spring break in San Felipe, Baja California they encountered their first fish taco experience at a local stand.  Wondering why something so simply delicious wasn't available back home, Ralph was inspired to open a restaurant.  The first official Rubio's was opened in 1983 as a small taco stand with a patio in Pacific Beach.  Fast forward 35 years and fish tacos are a standard in every day coastal living.  Now known as Rubio's Coastal Grill, the company now has 200 stores and over 4000 employees, and the original location on Mission Bay Drive is still in operation today.

It was a simple concept and I wasn’t aiming to create Rubio’s as we know it today.  It’s just an example of how good food, done well can be a success
— Ralph Rubio

Callaway Golf

The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Maecenas non leo laoreet, condimentum lorem nec, vulputate massa. Integer tempus, elit in laoreet posuere, lectus neque blandit dui, et placerat urna diam mattis orci. Maecenas non leo laoreet, condimentum lorem nec, vulputate massa. In sit amet felis malesuada, feugiat purus eget, varius mi. Sed a ligula quis sapien lacinia egestas.

And we called the driver Big Bertha....
— Callaway Original Employee

Feature 3

The following is placeholder text known as “lorem ipsum,” which is scrambled Latin used by designers to mimic real copy. Donec eu est non lacus lacinia semper. Class aptent taciti sociosqu ad litora torquent per conubia nostra, per inceptos himenaeos. Vestibulum ante ipsum primis in faucibus orci luctus et ultrices posuere cubilia Curae. Mauris egestas at nibh nec finibus. Lorem ipsum dolor sit amet, consectetur adipiscing elit.

Praesent id libero id metus varius consectetur ac eget diam. Nulla felis nunc, consequat laoreet lacus id.
— Hope K.