The purpose of SDSI Springboard is to assist in refining company business models and creating sustainable and scalable businesses.

Graduates of SDSI Springboard are better positioned to:
• Grow and Scale their business
• Launch a new product into the market
• Build out a team and advisory board
• Form strategic partnerships
• Raise capital


Who Should Apply?
SDSI Springboard provides valuable to Sports and Active Lifestyle companies of all sizes, particularly those that are facing the following milestones:
• Starting a new business
• Launching a new product into the market
• Shifting their business model
• Working through a significant growth phase
• Preparing to raise capital


How does it Work?
Companies who are accepted are paired with a mentoring team which includes; a Business Advisor, Finance Mentor and Marketing Mentor.  Entrepreneurs work weekly with their mentoring team, convening every six weeks for each milestone where they present their business opportunity to the SDSI Springboard panel for feedback. Mentoring occurs in stages, starting with the development of the 15-minute presentation and then creating a five minute Quick Pitch and thirty second Elevator Pitch. 

SDSI Springboard’s Four Milestones
1. Intake Panel (15 Minute Presentation #1) – Confirms acceptance into the SDSI Springboard Program. Preliminarily accepted applicants give their 15-Minute business presentation to potential mentors, followed by 10 minutes of Q&A focused on evaluating coachability, business model viability and market opportunity.

If accepted, a mentoring team for each company will be formed including: a Business Advisor who will lead the mentoring team, a marketing domain expert, and a finance domain expert. Additional domain experts can be assigned as needed.

2. 15 Minute Presentation #2 – Springboard participants give further refined 15-Minute business presentation to Business Advisors, Domain Experts and fellow Springboard participants. Presentation is followed by 30 minutes of Q&A, panel deliberation and feedback. Additional domain experts may be assigned if needed.

3. 15 Minute Presentation #3 – Springboard participants give further refined 15-Minute business presentation to Business Advisors, Domain Experts, SDSI board members and fellow springboard participants. This is the final opportunity for feedback and fine tuning on the 15 minute presentation. Presentation is followed by 30 minutes of Q&A, panel deliberation and feedback.

4. Quick Pitch / Elevator Pitch Panel – Springboard participants give 5-Minute business presentation with slides to Business Advisors, Domain Experts and fellow Springboard participants. Presentation is followed by 10 minutes of Q&A and 10 minutes of feedback.


Who is Accepted?
The following criteria is used to determine acceptance:
• Sales between <$500K to $10Million
• Relevance to the Sports and Active Lifestyle Industry
• Coachability
• Business model viability
• Product/service validity (working prototype, samples, etc.)
• Customer/market validation (significant testimonials, demonstrated sales, LOI, etc.)
• Commitment (skin in the game, etc.)
• Availability of mentors with relevant expertise

Who are Our Mentors?
SDSI Springboard mentors are executives with significant business experience from the Sports and Active Lifestyle Industry. They volunteer their time to provide their best ideas on growing and managing your business, so you can experience the kind of successes they have. See the Mentor Directory for full list of mentors and the various roles they play in the mentoring process.

Just a few examples of where our experienced executives  come from:
• Active Network                             • Quiksilver
• Callaway Golf                               • Red Door Interactive
• Calvin Klein                                  • Road Runner Sports
• Digital Operative                           • SKLZ,
• Freedom Meditech, Inc.                 • TaylorMade – adidas Golf
• GUNNAR Optiks                            • Tickets.com
• MacGregor Golf                            • Under Armour
• Marchon Eyewear                         • Universal Studios
• New Balance                                • Wabsono Inc., Hangzhou China
• prAna                                          • X-1 Audio


Having access to some of the best minds in Southern California’s SAL industry is priceless and is offered free to accepted companies as part of their SDSI membership dues. SDSI membership is $2,000 for SDSI Springboard participants and is good for one year from Intake Panel.

Just a few benefits of membership include:

• Access to nearly 50+ C-level executives on the SDSI Advisory Board
• Marketing and exposure to SDSI members and SAL industry at large
• Business introductions that lead to new partnerships and/or accelerate your growth
• Programs and events providing education, elite level networking
• Access to new technology and talent
• Advocacy on behalf of the industry
• Eligible for SDSI Springboard program consideration


Clarification on funding
SDSI Springboard is not a funding program and does not guarantee funding. SDSI Springboard is a mentoring program that prepares companies to be better positioned for success.


Disclosure and Confidentiality
The SDSI Springboard process is about your business, not your technology. We will not ask you to disclose any proprietary information about your technology or invention; however NO ONE INVOLVED IN SDSI– EITHER IN THE PREPARATION PHASE OR AT THE PANEL PRESENTATIONS – WILL SIGN A NON-DISCLOSURE AGREEMENT. The SDSI team and volunteers have agreed to maintain the highest standards of integrity with regard to your business activities.

Program Contact
Renne Catalano Gussman
Program Director
renne@sdsportinnovators.com
518-265-1777