San Diego Sport/Cycling Showcase Spotlights Local Brands in Expo and Fashion Show with Local Professional Cycling Teams

SAN DIEGO — January 15, 2017 — The San Diego Sport Innovators (SDSI) and Padres Pedal the Cause have teamed up to spotlight the breadth and diversity of the local bicycling industry by hosting the second annual San Diego Sport/Cycling Showcase on Saturday, February 4th at 350 10th Avenue, San Diego.

San Diego cycling and sport brands participating in the Showcase include an exclusive group of brands and partners: 2XU sportswear, SAGE Titanium Bicycles, Lumos Helmets, San Diego Mountain Biking Association, Cuba Bike Travel, Belgian Waffle Ride 2017, GQ-6 nutrition, Assos clothier, SDSI, Padres Pedal the Cause, to name a few. The highlight of the Showcase will be a Fashion Show featuring the newest men’s race clothing by team Jelly Belly p/b Maxxis, and women’s styles worn by Skyflash Racing.

Announcements will be made about the 2017 Amgen Tour of California, as well.

This is the second time the sport community has come together for a cycling brand showcase, or localized Interbike, into the local culture in support of the active living/healthy lifestyles. This event will introduce the top cyclist riding for Team Jelly Belly p/b Maxxis and Skyflash, both based in San Diego County; their team clothing, gear, bicycles, sponsors, and provide interviews. “I am excited to support all local companies that support cycling here in San Diego - our home base for 18+ years of competition. Being a part of the 2nd annual San Diego Sport/Cycling Showcase is a first for the Jelly Belly P/B Maxxis cycling team and which we plan to participate in for many years to come,” Danny Van Haute, team manager

“We are excited to host this event for the second year reaching worldwide audiences, online viewers, sports fans and followers of professional cycling. And providing an experience for sport and active lifestyle communities that is unique to San Diego spotlighting the economic impact local professional teams, sport industry manufacturers and causes make on every day lives,” said organizer Ed Clancy, chairman of the Amgen Tour of California San Diego Organizing Committee.

About SDSI

SD Sport Innovators (SDSI) is a non-profit, business accelerator that connects and drives the growth of Southern California's vibrant sports economy by offering elite level networking, and innovative programs and services for start-ups, mature companies and service providers. For more information, visit

About Padres Pedal the Cause

Padres Pedal the Cause is an annual cycling fundraising event with the mission of creating a world without cancer.

The San Diego Padres and Pedal the Cause have joined forces! The two organizations, which first partnered in 2015 and raised $1.3 million for cancer research centers here in San Diego, have partnered to make an even larger impact and pave the way for a cure. For more information, visit

About Amgen Tour of California — San Diego

2017 San Diego Tour of California Local Organizing Committee (SDTOCLOC) is the lead organizer for unify vast interests from the San Diego cycling culture to promote active living locally while integrating itself within the largest professional cycling race in north america – a designated world tour.

The SDTOCLOC includes a vast coalition of San Diego County business owners, stakeholders, politicians, developers, organizational and community leaders to promote our region as the premier host for world class events. For more information, visit