SDSI LISTENING

Our very own, Executive Director Bob Rief hosts the SDSI Podcast, Views From the Bus.

Bob’s famous VW bus that is. For just about any outdoor sports or active lifestyle brand that you like, own, or want, there’s a good chance that Bob Rief has been involved. He was behind Merrill Footwear, Reef Sandals, and Sanuk, and as head of Nike Golf, he signed a college kid called Tiger Woods. Bob was also part of Callaway Golf, K2, Nordica, and Raichle-Molitor. A lifelong waterman, Bob knows the sense of authenticity and community inherent in the culture and he’s built it into every brand. He’s a held many titles: board member, CEO, founder, GM, marketing director, president, and sales manager, and now podcast host highlighting some of the best business stories and inspiration in our industry.

Catch Views From The Bus wherever you get your podcasts.

Want to learn more about the man behind the mic? Catch Bob on the What I Wish I Knew Podcast with SDSI Member and Mentor Mike Irwin

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