Sports and Active Lifestyle Citizen Members

To contact and learn more about what our Service Provider Members can do for you, click their logo below

Dana Caraway - Founder of Caraway Designs

As a leading independent sales agency, Caraway & Co. specializes in connecting outdoor and action sports brands with key retail partners across the western United States. Their dynamic team of industry experts is passionate about fostering strong relationships and delivering exceptional results for our brand partners.

With decades of combined experience and a focus on building lasting connections, they represent some of the most innovative and forward-thinking brands in the market. Whether it’s through our comprehensive sales strategies or their commitment to exceptional customer service, we go above and beyond to ensure success for our clients.

At Caraway & Co., we’re not just sales reps – we’re brand advocates dedicated to driving growth and visibility. Discover how we can help your brand thrive in the competitive outdoor space.

Learn more at www.carawayandco.com

We look forward to being part of the SDSI community and building new partnerships!

Dr. Jason Richardson, PsyD, MBA – Coaching & Consulting Services

Dr. Jason Richardson provides coaching and consulting focused on performance, leadership, and personal development. Drawing from his experience as a world champion athlete and psychologist, he helps individuals build the mindset and skills needed to excel in their careers, relationships, and personal goals.

Services Include:

• Mental Performance Coaching – Strengthen focus, confidence, and resilience.

• Business & Leadership Development – Enhance decision-making, communication, and executive skills.

• Speaking – Engaging keynotes and presentations on performance, leadership, and mindset.

• Legacy & Resource Stewardship – Navigate personal and professional responsibilities with clarity and purpose.

• Psychology-Based Performance Strategies – Practical tools grounded in evidence-based research.

Jaclyn Mayer - Senior Leader, Retail & Service Partnerships US Canyon Bicycles

Jaclyn Mayer joins us from Canyon Bicycles.
Canyon is a world-leading manufacturer of road, gravel, mountain, urban, and fitness bikes. This also included performance eBikes across various riding categories. Operating as a Global direct-to-consumer company, Canyon entered the US market in 2017 as a major industry disruptor. The US headquarters is in Carlsbad, where there is also a Showroom offering test rides, sales consulting, and new bike assembly.

Jaclyn has been with Canyon for 5.5 years and throughout her tenure has led and managed events, athlete race support, regional expansion, marketing operations, retail, service partnerships, customer service, and various customer experience programs.

Josh Gross - Founder of Gross

Todd Mitchell - Partner, GAS LLC

Todd has have a passion for sports that led him into the sporting goods business, with >20 years helping to bring new brands and product to life through start-ups, global corporations, and private equity. He launched GAS, LLC (www.giveash-t.com) in 2021 with the goal of elevating Founders and their ideas that are focused on making positive contributions to the world. He is married with 2 high school daughters at La Costa Canyon high school an d played collegiate water polo and stay active swimming, playing water polo and exercising. Has a passion for international travel which was sparked during his time living in the South of France, 2016 – 2018. And is a volunteer in the community as a member of the SDUHSD Independent Citizen Oversight Committee, SDUHSD Pool Committee, and as a coach for the LCC girls’ water polo team.